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Sierra Club, CAPP both claim victory in ad ruling

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Oil firms will change ad saying oilsands ponds 'like yogurt'
Source: 
CBC News
Date published: 
Tue, 2010-11-30

The Sierra Club and the Canadian Association of Petroleum Producers are both claiming victory after the advertising standards watchdog ruled that an oilsands ad was not misleading.

The Sierra Club, an environmental protection group, filed the complaint over a CAPP-sponsored ad that compared the consistency of sludge in tailing ponds to yogurt.

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